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Article: Portable Navigation Could Hit 2 Million Units.
- Article from:
- TWICE
- Article date:
- February 27, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Amy Gilroy
The sales of U.S. portable navigation are expected to double this year, as are the number of suppliers entering the category, laying the groundwork for what could become a volatile market.
Industry members predict 100 percent growth in portable navigation this year, with sales expected to hit 1.5 million to 2 million units, up from approximately 750,000 to 800,000 in 2005. Audiovox estimates sales could reach 2.5 million to 3 million in 2007.
But with so many suppliers entering the market, is the industry heading for a quick shakeout? And what will be the role of the 12-volt independent retailer who specializes in ...