Article: PowerBar Inc.(new Pria Complete Nutrition )(Brief Article)

Although it's not positioned as a dairy product, nonfat milk is the first listing on the ingredient statement of the new PowerBar[R] Pria[R] Complete Nutrition Shake, an indulgent-tasting, milk-based beverage created with the nutrition needs of women in mind. The shelf-stable drink provides a balanced blend of carbohydrates, protein and 21 vitamins and minerals, including 28% of the Daily Value of fiber and 50% of the Daily Value of calcium.

"Our consumer research within the caloriecontrol shake category identified the need for a great-tasting shake with just the right nutrition for women," says Pria Brand ...

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