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Article: Frequent flyer flavors: travel exposes Americans to the flavors of different countries. How about making some of those flavors available in the States?
- Article from:
- Dairy Foods
- Article date:
- September 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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So why is it important to know what flavors are popular half way around the world? The answer is simple--the Great American Melting Pot is no longer homogenous.
Following global flavor trends enables dairy food and beverage marketers to anticipate future flavor preferences. If you know where your customer is going, or coming from, you can be in the marketplace first with that just-the-right flavor from abroad.
You've heard the U.S. population forecasts. Briefly, in five years, the white population is expected to decrease 1.7 percentage points, and the previous booming segment--blacks--will only increase by 0.4 percentage points. The two groups expected ...