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Article: Coming soon: commericals Independent podcasters about to take the plunge.(Business)
- Article from:
- Daily Herald (Arlington Heights, IL)
- Article date:
- February 28, 2006
- Author:
CopyrightCOPYRIGHT 2006 Paddock Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Anna Marie Kukec Daily Herald Business Writer
The next two weeks could be crucial to many independent podcasters nationwide, including some locally.
The relatively new medium, which touted its individuality and advertising-free status, is going commercial.
Select podcasts nationwide have agreed for the first time to run paid advertisements that started Monday to promote HBO's "Big Love," an upcoming cable series about polygamy.
How faithful Internet downloaders will react and how small podcasters will fare among fans and future advertisers isn't yet known. But those involved said podcasting likely will swing more heavily toward ...