Article: Mossimo store sets November 26 opening in Southern California; at upscale South Coast plaza, Costa Mesa. (fashion designer Mossimo Giannulli)

LOS ANGELES -- Among the rafters, scaffolding and wooden planks sits the maestro of Southern California cool.

Irvine-based designer Mossimo Giannulli, who looks as comfortable on the cement floor of the yet-to-be-constructed Mossimo Supplies store as he does on the runway, told DNR in an exclusive interview: "It's opening in two and a half months. It might not look like it, but it will be finished -- it has to be finished."

It was with this positive attitude and determination that Mossimo grew from selling T-shirts out of the back of Giannulli's car six years ago to the multimillion dollar business it is today.

The 2,500-square-foot store is ...

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