Article: Pack the room: holding a successful event.(OPINION)(political campaigns)

One of the worst feelings a campaign manager can have is when their candidate walks into a rally or event and the room is empty.

Candidates feed off of energy and attention. As a campaign manager, your job is to win the race and keep your candidate focused. No matter how many points up you are in the polls or how much money you've raised, an empty room sucks the energy out of a political candidate. It also gives the press a chance to write about how your campaign is stumbling and bumbling.

Of course, the easiest way to pack a room is to simply schedule press events where you are guaranteed to have a built-in audience. School classrooms, for example, ...

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