Article: Ofcom publishes media literacy audit.

M2 PRESSWIRE-2 March 2006-Ofcom: Ofcom publishes media literacy audit(C)1994-2006 M2 COMMUNICATIONS LTD

RDATE:02032006

Ofcom today publishes the results of detailed research to assess the extent of adult media literacy in the UK. Ofcom defines media literacy as the ability to access, understand and create communications in a variety of contexts.

Under Section 11 of the Communications Act 2003, Ofcom is required to bring about, or to encourage others to bring about, a better public understanding of the nature and characteristics of material published by the electronic media and its various delivery systems.

A total of 3,244 respondents ...

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