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Article: OnMedia's primary focus is on secondary markets: local advertising sales drive unit's growth as 'One TV World' message wins clients.(Special Report: MEDIACOM 10TH ANNIVERSARY)
- Article from:
- Multichannel News
- Article date:
- February 27, 2006
- Author:
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Last year wasn't a banner one for cable ad sales, but Mediacom Communications Corp.'s OnMedia division still managed single-digit growth, in spite of all the dollars spent by political candidates in 2004--translating into an 11% hike in ad-sales revenue, if those political dollars are not factored in.
"Last year may not have looked so good to most MSOs, because of the money we all received in 2004 from the presidential election," said Sonja Farrand, OnMedia senior vice president.
"It was such a windfall for all of us that no cable company could match it in 2005," she said. "And even though we saw single-digit growth in ad sales over total 2004 numbers, ...