|
|
Article: SimplySwitch plugs into NI data for mutual promotions.(News International)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- March 3, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Price comparison service SimplySwitch has been given access to News International databases to broaden its target market.
The company has entered into a two-year partnership with News International, which will yield several integrated campaigns aimed at readers of both The Times and The Sun.
Direct mailings promoting SimplySwitch will be sent to over 100,000 individuals on the News International database throughout the year.
In exchange, the publisher will be able to offer its readers direct access to the service, giving customers the chance to save money by finding the cheapest gas and electricity prices available to them. Recipients of the ...