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Article: Backing tracking: Avery Dennison bets big on new wave of RFID.(radio frequency identification device)
- Article from:
- Los Angeles Business Journal
- Article date:
- February 13, 2006
- Author:
CopyrightCOPYRIGHT 2006 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Years ago, the Radio Frequency Identification label had been relegated to the file of "high-tech promises not fulfilled" because of its slow development and implementation. But RFID labels may yet change the world of logistics.
Avery Dennison Corp., the world's largest manufacturer of pressure-sensitive label materials, is gambling on it. Late last year, the Pasadena firm introduced its Generation 2 RFID inlays, which it says are finally at a price and quality that will bring it into mainstream use.
The inlays, which consist of an antenna and a small microchip, are manufactured and sold by Avery, and other manufacturers such as 3M Company, to converters ...