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Article: Asian occasion: Cheesecake Factory prepares its first foray into foreign flavors with a new restaurant line that will serve Oriental fare.(launching Asian restaurants)
- Article from:
- Los Angeles Business Journal
- Article date:
- February 20, 2006
- Author:
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Copyright informationCOPYRIGHT 2006 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE Cheesecake Factory Inc. has put les on investors' faces by serving repressive financial results quarter after quarter. The company's recipe for success has been as simple as its menu staples: signature desserts and heaping entrees of almost any cuisine imaginable.
Now the Calabasas Hills-based casual dining chain is heading into unfamiliar territory, looking to capitalize on Americans' swelling appetites for imported flavors by starting its own Asian restaurants.
"We are currently developing a new concept, but we have a lot of work to do," Michael Dixon, Cheesecake Factory's chief financial officer, said during a fourth-quarter conference call. "It is a ...