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Article: Westinghouse Digital scores touchdown on screen play.(Westinghouse Digital Electronics' marketing strategies)
- Article from:
- Los Angeles Business Journal
- Article date:
- February 20, 2006
- Author:
CopyrightCOPYRIGHT 2006 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It was just a few years ago that liquid crystal display televisions were bought only by technology buffs--with money to burn.
At the time, the decision by Santa Fe Springs-based Westinghouse Digital Electronics LLC to move into LCD screens seemed risky. But with the ultra-clear, thin televisions now going mainstream, Westinghouse is having a last word, becoming one of the segment's key players.
In the fourth quarter of 2005, the company became the fifth biggest seller of LCD televisions, behind heavyweight brands Sharp, Philips, Sony and Samsung, according to iSuppli Corp., a research firm in El Segundo. That's up from eighth in the same quarter a year ...