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Article: Creamy blue with berries.(Rosenborg launches blue cheese)(Brief Article)
- Article from:
- Grocer
- Article date:
- February 18, 2006
CopyrightCOPYRIGHT 2006 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cheese lovers who like to pair products with fruit could be tempted by Rosenborg's new Blue Cheese with Cranberries.
The company--which relaunched its Danish Blue brand last year--has come up with an extra creamy recipe with added cranberry pieces to give a milder, sweeter taste.
Rosenborg said the boxed packaging had a real point of difference that was aimed at bringing new consumers into the category while maintaining the brand's gourmet positioning.
Tesco is listing ...