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Article: THQ and Double Fusion Form Multi-Title In-game Advertising Agreement; Leading Global Video Game Publisher and In-game Advertising Leader to Work Together Across Upcoming Current and Next-Generation Releases.
- Article from:
- Business Wire
- Article date:
- March 8, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AGOURA HILLS, Calif. & SAN FRANCISCO -- THQ Inc. (NASDAQ:THQI) and Double Fusion, a leader in in-game advertising, announced today a multi-title relationship where Double Fusion will represent three upcoming THQ titles to advertisers and agencies. Titles include new, original properties for next-gen and licensed properties scheduled for release this fall.
"In-game advertising opens up new revenue opportunities for the company, and helps us deliver an exceptionally strong communications channel to our brand and marketing partners," said Kelly Flock, executive vice president of worldwide publishing, THQ Inc. "We feel that Double Fusion has a very compelling ...