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Latin commerce can grow even more: Study urges Puerto Rican entrepreneurs to tap lucrative business-to-business opportunities.

Byline: Sara Isaacand Dorimar Mercado

Mar. 8--Central Florida's Puerto Rican residents are highly entrepreneurial, but most of the companies they create are mom-and-pop shops with limited opportunities for growth, a new study has found. To prosper, Puerto Rican entrepreneurs must think beyond traditional ethnic niches and tap into broader, business-to-business opportunities in vibrant areas of the region's economy, the study concluded. "There's nothing wrong with catering to the ethnic market. But the challenge long term for the region is to have a more inclusive business environment, too," said Felix Matos-Rodriguez, one of the study's three authors and an adviser to ...

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