Article: The New Tools For Today's Revolution In Winning Customer Loyalty.

Lyn Etherington is co-author of the newly published Customer Loyalty, a guide for time travelers, which details revolutionary developments in customer loyalty. Revolutions happen because suddenly the old way of doing things no longer makes sense. Today, the time is ripe for a new strategy and practical approach to winning customer loyalty. Why? Because right now the techniques used to win customer loyalty don't work very well. Customers are rarely happy with the level of service and attention they receive; organisations are rarely happy with the level of customer loyalty they manage to win. In particular, customers complain that suppliers are indifferent or even ...

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