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Article: DVD rental service signs Ann Summers partnership.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- March 9, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ann Summers, the adult retail chain, is among the latest group of partners for online DVD rental company ScreenSelect.co.uk.
Ann Summers will promote ScreenSelect on its website, through its retail stores and also through its parties, hosted by representatives in homes throughout the UK. Customers who take up the offer of a free ScreenSelect trial will also get a #5 voucher redeemable against Ann Summers products.
Ann Summers head of marketing Gordon Lee says the partnership "opens up new opportunities to deliver exciting promotions and offers to customers in the future."
Simon Calver, chief executive at Video Island, ScreenSelect.co.uk's ...