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Article: Asthma UK to air its first TV campaign.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- March 9, 2006
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Asthma UK is looking to raise awareness of the seriousness of the condition by launching its first television advertising campaign.
The Deadly Serious campaign has been created by Claydon Heeley Jones Mason and features the strapline "Don't underestimate asthma, it's a fatal mistake".
The campaign highlights the fact that 90% of asthma-related deaths in the UK could be prevented. The charity urges the country's 5.2 ...