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Article: Thomson launches brand management tool.(Thomson Pharma)(Brief Article)
- Article from:
- Pharma Marketletter
- Article date:
- March 13, 2006
CopyrightCOPYRIGHT 2006 Marketletter Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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USA-based Thomson Scientific says it has enhanced Thomson Pharma, its drug discovery and development information platform, with the addition of a Brand Management Module for product, brand and franchise managers in the pharmaceutical industry, to help develop effective messaging and positioning for their products.
Thomson says that the module basically provides users with the ability to measure the potential impact of scientific information on their products from the point of ...