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Article: Small-Business Accounting Programs: Profiting by helping users is a valuable revenue source, well supported by the software suppliers.
- Article from:
- The Practical Accountant
- Article date:
- March 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Accountants are learning that small-business accounting software offers a range of opportunity to help clients. Vendors are eager to help solidify this connection.
Bonnie Nagayama, president of McWilliams & Associates in Moraga, Calif., and a QuickBooks advisor, says, "Serving as the bridge between what the business owner needs to survive and what the accountant needs for the tax planning and compliance work is what I find very challenging and exciting. I'm referred to a client who needs my help so I am, in essence, pre-sold. I have the opportunity to work on the more challenging issues, and can command higher rates."
"We're seeing the convergence of IT ...