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Article: SONY PSP: That's entertainment.(Sony PlayStation Portable, market share)

Article from:
New Media Age
Article date:
March 9, 2006
Author:
Copyright

Following the September launch of its PSP, Sony has embarked on an aggressive content drive to show that the device isn't just about gaming, reports Ben Carter

At the start of the year Nike became the biggest household brand yet to capitalise on the growing popularity of Sony's PlayStation Portable (PSP) by screening Ginga, a series of short Brazilian football films.

Nike, which made parts of the films available for download to the PSP's 1m-strong UK user base, joined the likes of MTV, Conde Nast and The Sun in experimenting with producing branded content for the handheld games device.

Since the PSP's launch last September, Sony ...

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