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Sovereign Bank Deposits Advertising and Marketing Business at PARTNERS+simons.
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PR Newswire
- Article date:
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March 13, 2006
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Copyright informationCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOSTON, March 13 /PRNewswire/ -- Sovereign Bank today announced it has awarded its advertising and marketing account to Boston-based PARTNERS+simons.
Laurie Cochran, senior vice president and director of Retail Marketing for Sovereign Bank said, "We are delighted to have the PARTNERS+simons team on board. Their focus on results, day-to-day strategic insight, authentic creativity and a disciplined team of senior people make them the ideal partner."
PARTNERS+simons is charged with developing results-driven marketing programs to build the Sovereign Bank brand in new and existing regions. In particular, Sovereign Bank will re-brand the newly acquired assets of ...
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