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Article: All paper towels aren't the same.(merchandising)
- Article from:
- Mass Market Retailers
- Article date:
- March 6, 2006
CopyrightCOPYRIGHT 2006 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Paper towels are a mainstay business for mass retailers, generating annual sales of about $2.18 billion, according to Information Resources Inc. (IRI).
Consumers may not always give much thought to the products they use for routine cleaning tasks around their homes, but suppliers take the category very seriously. Procter & Gamble Co. (P&G), whose Bounty brand accounts for an estimated 40% of category sales, recently filed suit against McClane Co., alleging that the private label supplier copied Bounty's packaging for its Towels line. The suit also alleged packaging infringements for a variety of other products, including Charmin toilet paper. The two ...