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Article: min's b2b Exclusive: Major B2B Group Publishers Year-End 2005 Ad Pages (Part 3):.
- Article from:
- Min's B to B
- Article date:
- March 13, 2006
CopyrightCOPYRIGHT 2006 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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One of B2B's bellwether companies, Hanley Wood, headlines this third installment of our 2005 Group Publishers review. After yet another big year in home building and commercial construction, HW too had a big year. For the group of HW magazines we follow, company-wide ad pages were +4.64%; this figure may be a little misleading, though, because five HW books carrying 300 or more ad pages were all up in double figures and a sixth, Tools of Trade (+11.10%), ran just under 300. Amid higher home mortgage rates, longer selling periods, and rising contract cancellations, there is growing speculation about how long this glory ride can last. But for now, HW remains a darling ...