Article: Specialty cheese, if you please: from Asiago to Mascarpone to Zamarano, gourmet cheeses are increasingly popular crowd pleasers and dairy sales churners.(cheese products marketing)

Specialty cheeses aren't so "special" anymore. That is, more mainstream consumers are growing fond of them while more mainstream stores are literally growing because of them. Industry estimates reveal that specialty cheeses--both imported and domestic--are churning more than $2 billion in annual retail sales.

Meanwhile, overall cheese production in this country has reached a new milestone, spurred in part by America's love affair with new cheeses. According to preliminary data recently released by USDA's National Agricultural Statistics Service (NASS), total U.S. cheese production in the United States in December was 791 million pounds, 2.2 percent above a year ...

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