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Article: The lost art of speechmaking: four veteran wordsmiths reveal the secrets of writing and delivering effective speeches.
- Article from:
- Campaigns & Elections
- Article date:
- June 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Edward L. Bernays hasn't heard a great speech since William Jennings Bryan railed against the gold standard back in 1912.
Bernays, considered the "father of public relations," is 101 years old. He remembers Teddy Roosevelt's famous address after returning from Cuba with the Rough Riders. And he recalls a few good speeches by FDR.
But in the modern era, there is not a single speaker or speechwriter who impresses Bernays. From his office in Cambridge, Massachusetts, he says that modern speeches suffer from a glaring omission. "They are not based on sound psychological principles," says Bernays.
In his view, speeches must have three components:
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