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Article: Get ready for the RRP revolution: the phenomenon of retail-ready packaging is on the move and will soon be driven by suppliers.(Retail ready packaging)
- Article from:
- Grocer
- Article date:
- February 25, 2006
- Author:
CopyrightCOPYRIGHT 2006 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Retail ready packaging (RRP) will soon become the norm, driven by suppliers trying to stand out from the crowd. So says Keith Rosser, programme director at TPL Logistics Management, who will be speaking at a seminar on RRP in the Pack-it arena at next month's Foodex Meatex show in Birmingham.
"RRP is in its early days, but we're coming to the end of the retailer-driven stage of RRP and will start to see suppliers taking it on in a bigger way to increase their competitive advantage," he says.
Retailers have been quick to tap into the benefits of RRP, which allows them to transport display-ready products direct from the delivery van to the shop floor.
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