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Article: Santa goes, and a Jewel comes in.(Tesco PLC launched vine tomatoes under the name Jersey Jewel)(Brief Article)
- Article from:
- Grocer
- Article date:
- February 25, 2006
CopyrightCOPYRIGHT 2006 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tesco is to roll out a new range of premium on-the-vine tomatoes under the name Jersey Jewel.
The baby plums are being grown under glass by Jersey producer Harmony, which has dedicated virtually its entire farm to the Sunstream variety.
Harmony boss Kevin Herve will appear on the packaging for the tomatoes, which are due to go into stores next month.
Depending on eventual output, Jersey Jewel tomatoes could go into as many as 1,000 Tesco outlets.
Herve said that he was previously growing Santa variety tomatoes for Tesco.
But these have become popular, and competition from lower cost producers such as Spain has intensified.
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