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Article: BAX GLOBAL AIRLIFTED MICROSOFT'S XBOX 360 IN COMPLEX LAUNCH.
- Article from:
- AsiaPulse News
- Article date:
- March 14, 2006
CopyrightCOPYRIGHT 2006 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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(Full text of a statement. Contact details follow below.)
IRVINE, Calif.--(BUSINESS WIRE)--March 13, 2006--BAX Global Inc. using exceptional secrecy airlifted Xbox 360 systems for Microsoft in one of the most complex gaming launches in the industry. Nearly 90 dedicated 747 air charters were executed by BAX Global throughout the world for Microsoft's Home and Entertainment Division.
BAX Global, as Microsoft's primary air transportation carrier, was enlisted into the planning process more than a year in advance for the video game and entertainment system product launch. Microsoft bypassed the request for proposal process to maintain the needed level of ...