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Article: Consumers selecting more healthy snacks.
- Article from:
- Snack Food & Wholesale Bakery
- Article date:
- September 1, 2005
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Healthier eating and convenience are behind the 3.5% growth per year between 2002 and 2004 for healthy snack foods, according to Healthy Snacking, July 2005 from Mintel International. The increasing portion of advertising dollars spent on better-for-you snacks also is driving this $15.2 billion market.
Mintel used input from consumers to determine healthy snack categories. Mintel commissioned TechnoMetrica to conduct two surveys in 2005 of adults aged 18 and over. Consumers were asked: "Please list all the foods that you eat as healthy snacks." Foods that were cited by at least 5% of respondents were included in the report, with a few exceptions. Rice/popcorn ...