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Article: Bloody hell! Aussies are gagged by a quango of dinkum drongos.(tourism advertising)
- Article from:
- Marketing Week
- Article date:
- March 16, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tourism Australia has been banned from using its 'national adjective' in a new ad campaign, but the mealy mouthed decision says more about us than them
Thanks to the timely intervention of a quango - where would we be without them? - television viewers are to be spared the intrusion of a profanity where they would least expect it, namely in a commercial break.
With characteristic innocence Tourism Australia devised a #76m campaign aimed at Britain and a dozen other countries, featuring a series of Australian panoramas, including the Outback, the Great Barrier Reef and the continent's red centre. The TV ad featured a selection of Australian ...