Article: Using peer group benchmarks as analytical tools. (ROI: Results by Outstanding Insurers)

Peer groups are groups of insurance companies with common business attributes. Based on research conducted by Ward Financial Group, including on-site interviews with insurance industry executives, the attributes that most executives believe impact operations are product mix, asset size, premium volume, geographic mix and ownership structure.

It is important to remember that no two insurance companies are identical; there will always be at least slight differences in business attributes. But, to the extent that the key results measurement ratios of an individual insurance company can be compared to the averages of a select group of insurance companies with ...

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