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Article: Banking on its name: Fidelity Federal Bank & Trust is taking its relationship-building strategy into Broward County.(FINANCIAL SERVICES)
- Article from:
- South Florida CEO
- Article date:
- February 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 CEO Publishing Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fidelity Federal Bank & Trust's move into Broward County has been 50 years in the making. But Fidelity will face much stiffer competition in Broward today than it did when it opened its first office in Palm Beach County in 1956.
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After three years of careful planning, chairman and CEO Vince A. Elhilow led the bank into Broward in January 2006, with the opening of its 50th branch office in Parkland and 51st in Coconut Creek.
Fidelity, a savings bank with about $3.94 billion in assets and $3.32 billion in deposits, is the No. 3 financial institution in Palm Beach County in terms of deposit market share--behind only national ...