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Article: Tech Tools.(Click Forensics launches Click Fraud Network to control internet fraud)(HitDynamics acquired by Hitwise)(new tool added to WILink's Vcall)(Brief article)
- Article from:
- BtoB
- Article date:
- March 13, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Companies offer new click fraud applications
Click Forensics, a company that helps advertisers determine so-called click fraud in their search marketing campaigns, launched Click Fraud Network at the end of February to enable advertisers to monitor campaigns for potential pay-per-click fraud free of charge. Another company, ClickTracks, a Web analytics provider, announced it has added click fraud reporting to its Web analytics software.
Hitwise acquires HitDynamics
Hitwise, a competitive intelligence service, announced it has acquired HitDynamics, a technology platform that combines search campaign management, search marketing reporting and ...