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Article: The right one, baby, uh-huh. (Buenos Aires Embotelladora S.A.) (Company Profile)
- Article from:
- Florida Trend
- Article date:
- August 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 Trend Magazines, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With the U.S. soft drink market flat, bottling executive Charles Beach looked south. Buenos Aires' once-dilapidated Pepsi franchise is now gushing profits.
When U.S. investors looked at Argentina in the late 1980s, they saw the familiar face of South America: runaway inflation, massive foreign debt, economic stagnation and political uncertainty. Charles Beach saw 13 million thirsty people.
And today, Beach and about two dozen U.S. and Latin American investors are millionaires many times over.
Looking for opportunities south of the border? If Beach is any indication, all it takes is a little sense of opportunity (knowing what products Latin markets ...