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Article: Asthma UK launches educational DRTV drive.(Brief article)
- Article from:
- Precision Marketing
- Article date:
- March 17, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Asthma UK is to educate parents and teachers in a DRTV campaign.
The charity has appointed Broadsystem to provide 80 dedicated contact centre advisers to answer the estimated 20,000 calls it expects to generate.
The commercial, created by Claydon Heeley Jones Mason, will encourage sufferers to carry an Asthma Attack Card that provides basic information on how to recognise an attack, a person's contact details, and information which is specific to their condition.
Asthma kills one person every seven hours. Yet 90 per cent could be saved. A recent Asthma UK survey revealed that, although 93 per cent of people know asthma can be fatal, only 50 ...