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Article: Red Stripe beer gets role in summer movie. (The Firm)

Article from:
Modern Brewery Age
Article date:
July 19, 1993
Copyright

Labatt Importers has reported that Red Stripe beer receives prominent placement in "The Firm," one of the summer's more popular movies.

In the film, a character played by Gene Hackman tells Tom Cruise to help himself to a Red Stripe. Cruise opens a refrigerator and sees Red Stripe lining the shelves.

According to the importer, the high visibility of the brand could lead to increased sales. "Red Stripe is enjoying incredible success riding the wave of ...

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