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Article: Direct mail results are all in the delivery.(modern marketing)
- Article from:
- Printing News
- Article date:
- March 6, 2006
- Author:
CopyrightCOPYRIGHT 2006 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There is a reason you get so much mail--it works. From life insurance to vacations, direct mail can give you a huge potential for profit. In sales, size does matter; it matters very much. However, creativity also matters when it comes to getting envelopes opened and selling printing.
Direct marketing, as opposed to blind, generally non-creative junk mail, can help you sell more. With a targeted list and the right message, you can use direct mail to promote a special event, a new service, or to trumpet new hours, location, personnel, or virtually anything that will draw attention to your business from the right prospects.
Strength in Numbers
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