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Article: "Xenophilia in Consumer Packaged Goods".
- Article from:
- M2 Presswire
- Article date:
- March 22, 2006
CopyrightCOPYRIGHT 2006 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-22 March 2006-MindBranch: "Xenophilia in Consumer Packaged Goods"(C)1994-2006 M2 COMMUNICATIONS LTD
RDATE:21032006
Many consumers have developed positive perceptions of CPG companies that emphasize their foreignness suggesting that the notion provides numerous opportunities. For example, the popularity of Asahi Beer, voted as one the UK s coolest brands for the past two years, currently reflects British culture s embracing of all things Japanese.
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