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Article: Society hires industry star to rev up its funds. (Society Corp., Mary K. Stern)
- Article from:
- American Banker
- Article date:
- September 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cleveland-based Society Corp. has set an ambitious goal for its proprietary mutual funds: $10 billion in assets by 1997.
Just how does the bank plan to get there? Chief financial officer James K. Wert has a simple answer: "There she is."
She is Mary K. Stern. Called Mary K. around the bank, Ms. Stern is drawing up a blueprint for an aggressive push in investment products.
In addition to training hundreds of brokers, Ms. Stern is developing new financial planning and asset allocation tools to help baby boomers and other customers plan for the future.
Melding Acquired Funds
At the same time, the Society Funds are being ...