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Article: Happy Birthday, Acura.(Column)
- Article from:
- AutoWeek
- Article date:
- March 20, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dutch Mandel
Remember what you were doing 20 years ago? Getting out of grad school? Proposing marriage to your sweetheart? Getting divorced?
Honda was having a child. On March 27, 1986, Honda launched its Acura division, and in so doing changed forever the automotive landscape both in the United States and worldwide.
Never before had a Japanese car company attempted to compete head to head at the high-line luxury level. Never before had American car executives contemplated that "their'' luxury segments were in jeopardy of being infringed upon-and today they still smart from that market-share lesson. (Almost as blindly, never before had ...