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Article: GENERRA TAPS PINA FERLISI.(Brief article)
- Article from:
- Daily News Record
- Article date:
- March 20, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: DAVID LIPKE
NEW YORK - Generra snagged a prominent name to replace former creative director Tony Melillo, appointing Pina Ferlisi to that post last Thursday. Ferlisi, a former executive vice-president of design for the Gap brand, starts her new job today, reporting to Generra president Stacey DiPersia.
"Generra intrigued me because it has a history, but it's also an emerging brand," said Ferlisi. "There's a DNA to it, but what I'd like to do is expand the boundaries of our fabrics and our high-low sensibility."
Ferlisi, 39, exited Gap abruptly last October and hadn't worked full-time since then. Prior to her two-year Gap stint she held ...
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