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Article: Case of choosing to be small.(case study)
- Article from:
- Quick Printing
- Article date:
- March 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The following case is based upon a combination of consulting assignments of Crouser & Associates, Inc. Names, cities, and other facts have been changed to illustrate and simplify the case presented. As such, any resulting similarity to any one shop or person is coincidental.
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In working with printers over the last 21 years many commonalities jump out. Our reliance on few accounts instead of many, the disarray caused by organizing around people and not functions, and a reluctance to sell are a few examples. Other times it takes years of seeing the same point before it's discovered. Todd Nuckols had such a moment when he concluded ...