Article: Marketing masters: what remodelers can learn from ... replacement contractors.

It's only recently that a distinction has been made between replacement contractors--purveyors of replacement windows, siding, and roofing; gutters and gutter protection systems; and decks and sunrooms--and full-service remodelers. It's an apt differentiation, according to Charlie Gindele, president and owner of Dial One Window Replacement Specialists in Santa Ana, Calif. "The businesses are totally different," he says, noting the discrepancies in volume and number of jobs completed. But those differences shouldn't create an unbridgeable gap between two industries that are in many ways similar. In this, the third of a four-article series, REMODELING talked to replacement ...

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