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Article: Audience participation: programs targeting faculty and staff benefit school and college foodservice operations.(School Breakfast and National School Lunch programs)(Brief article)
- Article from:
- Restaurants & Institutions
- Article date:
- March 15, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Participation matters in school cafeterias as well as in classrooms. Federal funding through national School Breakfast and National School Lunch programs is pegged to the number of meals served to eligible children, and full-price students bring vital revenue that keeps foodservice programs afloat. But while students are the most important clientele for operations in schools and colleges, they are not the only market served.
Increasingly, operators in education segments are refining their appeal to faculty and school staff. With many students choosing to eat off campus or skip meals altogether, the nonstudent audience is a source of needed revenue that can't be ...