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Article: Bringing Down the House.(Cable News Network and Century 21's contract)(Brief article)
- Article from:
- TelevisionWeek
- Article date:
- March 20, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jon Lafayette
Sometimes, selling advertising can be like selling real estate. To close a big deal with Century 21, CNN account executive Ashley Olsen went to a meeting dressed like a real estate agent, complete with jacket and badge. The presentation also included a 4-by-8 blueprint of a house in which different rooms described CNN assets and services that could be used to deliver the Century 21 message. It must have worked: Recently CNN announced a year-long deal making Century 21 the ...
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Article: CENTURY 21 Real Estate Corporation Scores ...
PR Newswire;
July 11, 2000 ;
700+ words
... ... July 10 /PRNewswire/ -- Century 21 Real Estate Corporation, the "Official ... Home Run Derby, courtesy of Century 21 Real Estate Corporation, where they ... home for Dennis Orvedahl. "Century 21 Real Estate Corporation is delighted ...
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