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Article: Fast food: despite downturn, some still expanding. (fast food restaurants) (Industry Overview)
- Article from:
- San Diego Business Journal
- Article date:
- January 25, 1993
- Author:
CopyrightCOPYRIGHT 1993 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Restaurants: Price, location important in luring diners
Not even cheap eats can dodge this recession's rude awakening.
Business at local fast food restaurants is down about 15 percent from pre-1990. That's not as bad as fine dining, which is off by more than 25 percent, according to the San Diego Restaurant Association. But it's still enough to send fast food retailers on a grease-slicked slide into price wars. They're also trying out new game plans to gain market share in saturated San Diego.
"Fast food has been severely impacted by the recession," said Richard Martin, West Coast bureau chief for Nation's Restaurant News, a national trade publication. ...