HALFWAY through his travels around the country, author Stephen Shapiro had a revelation while researching for a sequel to his book 24/7 Innovation. Reviewing his interview notes, Shapiro saw that the most creative and passionate business leaders tended to live lives "free from the burden of goals." As a result, he switched gears and penned his latest book, Goal-Free Living. Shapiro conducts seminars on corporate innovation and creativity and is enthusiastically spreading the goal-free philosophy.
ENTREPRENEUR: Why is goal-setting the wrong approach?
STEPHEN SHAPIRO: Businesses set targets they think are important, but as the business landscape changes, suddenly they're ...