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Article: Creative Critique.
- Article from:
- Precision Marketing
- Article date:
- March 24, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jason Andrews, creative partner, Personal
Who said long copy died? (Must have been one of those ad dinosaurs.) All this work shows that the writer's skills are alive and well in our neck of the woods. And, of course, where would well-crafted words be without beautiful art direction to make them sing...
SmartStamp
Direct mail doesn't get much purer than this: an envelope that contains absolutely nothing. In true Marshall Mcluhan fashion, the medium is the message. Everything you need to know is right there on the outer, from product demonstration to call to action. Simple, simple, simple. I like it.
Agency: Proximity London
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