|
|
Article: GENERRA NAMES FERLISI CREATIVE DIRECTOR.(Pina Ferlisi)
- Article from:
- WWD
- Article date:
- March 17, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Marc Karimzadeh
NEW YORK - Generra has found its new creative voice - Pina Ferlisi.
The contemporary brand has tapped Ferlisi as its next creative director. She replaces Tony Melillo, who left the company earlier this month. Ferlisi, 39, will officially start on Monday. The first collection under her helm will be spring 2007.
Ferlisi will oversee the entire design effort for Generra, the Eighties brand that was relaunched at the contemporary level two years ago.
"Tony had been speaking to Dan [Shamdasani, chief executive officer of Public Clothing Co., Generra's holding company] for a while about making a move, so Dan and I, ...